In recent months ominous ads about prescription drugs have flooded the TV airwaves. Perhaps by design, it's not always clear who's sponsoring the ads or why.
Product Claim Ad. A product claim ad names a drug, the condition it treats, and talks about both its benefits and risks. Correct Product Claim Ad; Incorrect Product Claim Ad; Reminder Ad.
An alternative way for drug companies to provide risk information about a drug in a broadcast ad. Drug companies generally must include all of a drug's risk information in a product claim ad.
Of course, this one-minute ad for Veozah isn't intended to cover everything a viewer might want to know about it; it's intended to get people with significant hot flashes and night sweats to ask their doctor about the advertised drug. Keep that in mind when you see ads for this drug or any drug ad, for that matter.
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In recent months ominous ads about prescription drugs have flooded the TV airwaves. Perhaps by design, it's not always clear who's sponsoring the ads or why.
Read on for vintage drug ads and facts about the history of drug use and prohibition in the United States.
An alternative way for drug companies to provide risk information about a drug in a broadcast ad. Drug companies generally must include all of a drug's risk information in a product claim ad.
These ads assume that the audience already knows the drug's use. A reminder ad does not have to contain risk information about the drug because the ad does not say what the drug does or how well
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